Privacy Policy

Effective Date: 1.3.2018
Last Updated: 9.9.2025

1. Introduction

This Privacy Policy explains how Brand New Brand LIMITED („we”, „us”, „our”, or „the Company”) collects, uses, and protects your personal information when you use our website and services.

By using our website or services, you consent to the terms outlined in this Privacy Policy.

Before proceeding, please read this Privacy Policy carefully, which also includes information on how to disable cookies.

Clicking „I Agree” means you consent to the provisions contained in this Privacy Policy.

2. Data Controller Information

Data Controller:
Brand New Brand LIMITED
Registered Address: Unit 10, Enterprise Court, Farfield Park, Rotherham, S63 5DB, England
Company Registration Number: 09476258 (Companies House)
Contact Details:

  • Email: dpo@brandnewbrand.pro
  • Postal Address: Unit 10, Enterprise Court, Farfield Park, Rotherham, S63 5DB, England

EU Representative:
In accordance with Article 27 of the UK GDPR, we have appointed an EU representative:

Brand New Brand Ltd. – Polish Branch
ul. Wiejska 12/3, 00-490 Warsaw, Poland
Email: dpo@brandnewbrand.pro

3. Legal Basis and Purposes for Data Processing

We process your personal data, including data of individuals authorized to act on your behalf (employees, contractors, representatives, etc.) for the following purposes and legal bases:

3.1 Contract Performance

Legal Basis: Article 6(1)(b) UK GDPR – performance of a contract to which the data subject is party, or to take steps at the request of the data subject prior to entering into a contract.

Purpose: To fulfill contractual obligations between you and the Company.

3.2 Legal Obligations

Legal Basis: Article 6(1)(c) UK GDPR – processing necessary for compliance with a legal obligation.

Purpose: To comply with legal obligations imposed by tax/accounting regulations in connection with our business activities.

3.3 Legitimate Interests

Legal Basis: Article 6(1)(f) UK GDPR – processing necessary for legitimate interests pursued by the controller or third party.

Purpose: To establish, pursue, and enforce legal claims and defend against claims in court proceedings and other enforcement bodies. We may process your personal data necessary to prove the existence of claims or arising from legal requirements, court orders, or other legal procedures.

4. Data Retention

Your personal data will be retained for the following periods:

  • Contract fulfillment data: For the duration of the contract
  • Legal claims data: Until the expiration of limitation periods specified by applicable law
  • Accounting and tax data: For the retention period required by applicable law
  • Other legally required data: For the period specified by relevant legislation

5. Data Recipients

Recipients of your personal data include the following categories:

  • Accounting firms and partners to whom we entrust your personal data for the implementation of the Company’s services
  • Government authorities such as HM Revenue & Customs, prosecution services, police, Information Commissioner’s Office – when they request this information
  • Professional advisors including legal, accounting, and business consultants

6. Third Parties and International Transfers

The Company carefully selects entities with which it cooperates, including verifying links to other websites posted on our website. However, the Company is not responsible for the standards and data protection policies applied by these entities. We recommend that you verify each of our partners independently and make an independent decision about whether you want to entrust them with your personal data.

A detailed list of processors is regularly updated by the Company. You can obtain access to entities to whom your data may be entrusted for the purposes specified above by contacting the Company.

Our service providers are primarily located in countries within the European Economic Area (EEA). The Company may engage recognized subprocessors operating outside the EEA territory. Your personal data transferred outside the EEA will be secured with appropriate legal safeguards to ensure our providers guarantee a high degree of personal data protection. These guarantees arise particularly from the obligation to apply standard contractual clauses adopted by the European Commission or binding corporate rules appropriately approved by a supervisory authority under the UK GDPR.

Transfer to Third Countries:
We inform you that your personal data will be transferred to the United Kingdom based on the adequacy decision recognizing the UK as providing adequate protection for personal data transfers from the EU.

You can obtain information about the possibility of obtaining copies of data or information about where data is made available upon request from individuals whose personal data is transferred to the United Kingdom.

7. Your Rights Under UK GDPR

Under the UK GDPR, you have the right to:

  • Access your personal data
  • Rectification of your personal data
  • Erasure of your personal data (right to be forgotten)
  • Restriction of processing of your personal data
  • Object to processing of your personal data
  • Data portability – receive your data in a structured, commonly used format
  • Withdraw consent at any time where processing is based on Article 6(1)(a) UK GDPR

To exercise these rights, please contact us using the details provided in Section 2.

8. Automated Decision-Making

The Company does not intend to process personal data based on automated decision-making in individual cases, including profiling within the meaning of Article 22 UK GDPR.

9. Complaints

You have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection.

ICO Contact Details:

  • Website: ico.org.uk
  • Phone: 0303 123 1113
  • Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

10. Cookies Policy

10.1 About Cookies

When using the Company’s websites, short data files (called „cookies”) are installed on your device.

Cookies are IT data, particularly text files, stored in Users’ end devices intended for use with websites. These files allow recognition of Users’ devices and appropriate display of the website tailored to their individual preferences. Cookies usually contain the name of the website they originate from, their storage time on the end device, and a unique number.

10.2 Purpose of Cookies

Cookies are used to:

  • Optimize displays
  • Confirm website statistics
  • Enable User login to the Service and maintain sessions
  • Confirm that the User has been shown the cookie notice
  • Recognize the User’s end device to display the mobile version when using portable devices
  • Research User preferences to adapt our products and services

10.3 Types of Cookies

We use:

By Duration:

  • Session cookies: Temporary files stored until logout, leaving the website, or closing the browser
  • Persistent cookies: Stored for a specified time or until deleted by the User

By Purpose:

  • Functional: Store information like login credentials to speed up website use
  • Statistical: Enable website optimization according to User preferences
  • Advertising: Enable Users to receive personalized advertisements
  • Social: Enable integration with social networks

10.4 Cookie Management

By using our website, you consent to installing cookies. You can specify conditions for storing or accessing cookies, including disabling cookie acceptance by changing your browser settings to block automatic cookie handling or to notify about each cookie transmission.

Browser-specific cookie settings:

Restricting cookies may affect some website functionality.

11. Google Analytics

11.1 Google Analytics Cookies

When using the Company’s website, Google Analytics text files are installed on your device to analyze traffic sources and how Users use the service. Data obtained from placing cookies on devices is collected on Google servers, which uses this information to create reports and provide other services related to website traffic and internet usage.

Google may also transfer this information to third parties if required by law or where such third parties process information on Google’s behalf. This data is never combined with personal data provided by Users and constitutes only material for statistical analysis and system error correction mechanisms.

11.2 Google Analytics Management

By using our website, you consent to installing Google Analytics cookies. You can specify conditions for storing or accessing Google Analytics cookies, including disabling their acceptance by changing your browser settings.

You can also opt out of Google Analytics tracking by visiting: tools.google.com/dlpage/gaoptout

12. Policy Updates

The Company may change this Privacy Policy if required by applicable law, if the Company’s details change, the type of services provided changes, or website technical conditions change. The Company will inform about such changes on the website during the first visit after the Privacy Policy change.

13. Contact Information

For any questions about this Privacy Policy or to exercise your data protection rights, please contact us:

Email: office@brandnewbrand.pro
Post: Unit 10, Enterprise Court, Farfield Park, Rotherham, S63 5DB, England

This Privacy Policy is compliant with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.